ST Publishing offers a number of advertising options for your business. Want to reach the Thoroughbed world? Want to get involved with a popular editorial mission? Want to put your company in front of the tens of thousands of racing enthusiasts who travel to Saratoga every summer? Then we’re your place. Through a pandemic and a seemingly new erratic curve ball thrown the world’s way daily, The Saratoga Special and strive to create editorial products people want to read and businesses want to support. Learn more in the files here.

CLICK HERE to see the full publishing calendar for our flagship publication The Saratoga Special.

For more about our readers – in  print and online – see our Testimonials section.

The Saratoga Special
A newspaper at the country’s greatest meet, The Special covers the Saratoga summer season from Broadway to the backstretch. Opened in 1864, Saratoga Race Course is one of the world’s great sporting venues – and The Special covers everything that happens there during the season. The Saratoga Special was founded in 2001 and has become a fixture of the racing season at Saratoga Race Course with coverage you – literally – can get anywhere else. We’ve got the best handicapping around, stellar photography and various pieces of editorial content – news, features, opinions, bit and bobs, this and that – from a crack team of writers and editors.

Published 20 times in 2023, The Special will again focus on Wednesday and Saturday editions during the eight-week season – plus a Sales Week schedule of six consecutive editions to capture the always-memorable Fasig-Tipton yearling sales. 

The Special is distributed in print all over Saratoga – 5,000 copies per edition – and online as a PDF of the full print edition with 2,500 downloads per edition. Combined, the two distribution methods mean 150,000 opportunities for readers to see your advertisement over an eight-week racing season. The Special is the choice of major Thoroughbred farms, auction companies, racetracks, wagering platforms, racing partnerships, hotels, restaurants, veterinary hospitals, feed companies and more.

Advertising is available in page fractions for the season, partial season or single issues. Call (410) 392-5867 or send an email to find out more.
Redesigned in 2022, the website covers Thoroughbred racing while specializing in original content you won’t find anywhere else. The site will take you to the tracks, the barns, the fields, the stands, the roads and more with a backdrop of racing in the various places we live, work and travel. The site is the online platform for The Saratoga Special newspaper, and offers year-round coverage of major events from the worlds of flat racing and jump racing. The site offers numerous advertising options, and we’re open to creative ideas so fire away.

728×90 pixel banner.
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Article category sponsorship.
And anything else we can dream up together.

Call (410) 392-5867 or send an email to find out more.

*All rates and schedules subject to change.